tools of the trade

Tips, Software, Tricks of the Trade, Insider Secrets: Stuff to make your life as an author easier!


Writing takes time, commitment, but an essential piece is organization. Trello’s boards, lists, and cards enable you to organize and prioritize your writing in a fun, flexible, and productive way.


An important element of an author’s success is visibility. An author’s website is important in creating a brand that readers want to connect and engage with. Squarespace is one of the easiest drag and drop platforms out there. Cut pricey designer costs with beautiful templates and website builder.  Use the 14 day trial to check it out and play around with all the integrated features.

G-Suite Professional

Authors all have a ‘brand,’ whether you’re self-publishing or contracted with a publisher, marketing is key to an author’s success. The G-Suite for Business helps authors have a polished look with branded email ( and separate business line that screams professional. Use the 30 day free trial to test run the sharable docs, screen sharing, and videoconferencing. 


If you’re thinking about selling your novels or branded products on your website, PayPal is the most widely known and trusted payment system out there.


Visibility and engagement are key elements of a successful marketing campaign. Authors interested in creating a solid following often employ the use of a blog. WordPress is probably one of the most known content management platforms used for bloggers. If your website doesn’t offer a blog feature or you want to start out with a blog then transition to your website later, WordPress is a great way to go.


Every author has to have a system to capture email addresses! MailChimp offers authors an all-in-one marketing platform that helps you reach new people and stay engaged. MailChimp offers organic social posting to your social media accounts and provides helpful analytics.